What an exchange means here
An exchange replaces one undelivered piece of work with a different piece of similar effort. It is for the moment when the client realises, inside the review window, that a different asset would serve the same decision better. A college might swap a long brochure page for a shorter counsellor script. A publisher might swap a generic awareness concept for a subscription landing page of similar weight. The decision being served stays the one in the scope.
The window is the ten business days after the first draft, and it closes when the asset is published, trafficked, or put into use. One exchange per deliverable. After the exchange, the replacement can be reviewed. It does not earn a second swap. That limit is how a month stays tied to an outcome instead of becoming a catalogue of possible tasks.
There is no barcode, no size chart, and no warehouse. If you need a different physical item, you are on the wrong kind of site. thelogicloom delivers files and advice.
Similar effort
Similar effort means a comparable amount of senior time and a comparable kind of output. A ten-page messaging framework is not similar to a one-line caption. A full technical audit is not similar to a single title tag. A media plan for one programme is not similar to a plan for twelve campuses unless the scope already included that range.
If the requested replacement is larger, thelogicloom should say so and price the difference in ₹ in writing before starting. The sample figures used for illustration are a ₹40,000 audit stage and a monthly band starting at ₹75,000. They are not a menu you can point at to force an exchange. If the replacement is smaller, the one exchange is still used. Unused effort is not a stored credit unless the scope created a credit.
The client should describe the replacement in the same message as the request. A vague ask to do something more useful is not yet an exchange. The original brief remains in force until the swap is confirmed.
What cannot be exchanged
Published pages, live ads, installed tracking, and scripts already sent to a counsellor team are past the window. Media a publisher has accepted cannot be exchanged by thelogicloom. The channel's rules govern that booking. Professional time already spent on a delivered and accepted stage is not exchanged backward to become a different stage.
An exchange is not a cancellation. If the client wants to stop, the cancellation page applies: thirty days' notice on a monthly retainer, and the refund rules for unused prepaid professional fees. Mixing the words makes the account harder to close cleanly.
An exchange is not a request to use another organisation's brand. thelogicloom will not swap in a competitor's trademark as a favour, and will not imply that thelogicloom manufactures the products or degrees shown in a campaign.
A worked education example
Suppose a scope includes one programme landing page for a postgraduate course, priced inside a sample monthly retainer. The first draft arrives. On day four the client decides the real gap is not the page but a five-message email sequence for enquirers who already visited. If the sequence is similar effort and nothing has been published, that is the one exchange. thelogicloom confirms it, retires the page draft as the deliverable, and writes the sequence.
The sequence then has ten business days of review against the brief. If a sentence misses the eligibility rule, that is a return of the draft, not a second exchange. If the client later wants both the page and the sequence, the second item is new scope, in ₹, agreed before the work. This is the pattern behind the rule.
The ₹0 strategy conversation can surface this choice before a draft exists. It is better to set the deliverable there. The exchange right is the safety valve, not the planning method.
How to ask
Use the contact form. Name the deliverable, the replacement, and the date you received the draft. You will get a TL- reference in the browser. A live account should also keep the confirmation that the swap was accepted. Until a mailbox is confirmed, this page cannot promise that a person has read the request. That limit is stated plainly.
This site does not publish a street address. Do not send materials to a street address that this site does not publish. There is no street address to publish until one is confirmed.
A month in the work
An exchange, on this site, means swapping one undelivered piece of work for another piece of similar effort. The calendar shows the single window in which that swap can be requested. It is not a product exchange counter.
Week 1
Week one is when the exchange right exists. Inside the same ten business days that follow the first draft, and before anything is published, the client may ask to exchange one deliverable for another of similar effort. One exchange per deliverable. A landing page can be exchanged for an email sequence of similar length. A keyword map can be exchanged for a search-theme memo. A full-funnel rebuild cannot be exchanged for a single social caption.
Week 2
Week two is the decision. thelogicloom confirms whether the replacement is similar effort. If it is larger, the difference is a new scope, priced in ₹ in writing, not a silent exchange. If it is smaller, the exchange still consumes the one allowed swap. The unused effort is not stored as a credit unless the scope says so. This rule stops a retainer from being quietly converted into a different service line.
Week 3
Week three is publication. Once a page is live, an ad is approved inside a media account, or a counsellor script has been sent to a team, the exchange window for that piece is closed. Later changes are revisions under the retainer or a new brief. Media booked with a publisher is not an exchange item. The publisher's booking is outside thelogicloom's ability to swap.
Week 4
Week four records the swap. The replacement draft then has its own ten-business-day review, but not a second exchange. One swap, then a review. That limit is deliberate. It keeps the month moving toward the enrolment or pipeline outcome instead of cycling drafts. The sample retainer band starting at ₹75,000 is only an illustration of the kind of monthly scope in which this rule would sit.
Questions this note is often asked
Can I exchange a retainer for a different service line?
No. You can exchange one deliverable for another of similar effort, once, before publication. Changing the whole service is a new scope.
Can I exchange after day twelve?
The window is ten business days. Day twelve is outside it unless the scope gave a longer review and said the exchange rides along with it. The public rule is ten.
Does a smaller replacement create a credit?
Not unless the scope created a credit. The exchange uses the one swap either way.
Can two stakeholders ask for two swaps?
The deliverable has one exchange. The client should send one request. Internal disagreement should be settled before the request.
Is a change of headline an exchange?
Usually it is a revision inside the draft, especially if the brief already fixed the message. An exchange is a change of the deliverable itself.
Operating note 1
The contact form remains the only public path. It validates a full name, a business or company name, a business email, a phone number, a service, a preferred date and time, and project requirements of at least twenty characters. Failed validation stays on the page. Successful validation writes local storage and shows a TL- reference. That behaviour is part of these terms because it is the behaviour a reader can test. This sentence is specific to the exchanges page: apply the note to how one undelivered piece of work can be swapped for another. If a later scope changes a number, the scope should say so in ₹ and in days, and this public page should be edited so the next reader does not inherit a contradiction.
Operating note 2
Prices in every example are in INR using the ₹ symbol. The shared illustrations are ₹0 for the strategy conversation, ₹40,000 for a sample audit stage, and a sample monthly retainer band starting at ₹75,000. They are not a checkout total. The site has no payment form. This sentence is specific to the exchanges page: apply the note to how one undelivered piece of work can be swapped for another. If a later scope changes a number, the scope should say so in ₹ and in days, and this public page should be edited so the next reader does not inherit a contradiction.
Operating note 3
Draft review stays at ten business days. One similar-effort exchange is available inside that window before publication. The first strategy note is due ten business days after usable kickoff access. Monthly retainers cancel on thirty days' notice. Unused prepaid professional fees return within fifteen business days after cancellation is confirmed. Publisher-accepted media is outside thelogicloom's refund. This sentence is specific to the exchanges page: apply the note to how one undelivered piece of work can be swapped for another. If a later scope changes a number, the scope should say so in ₹ and in days, and this public page should be edited so the next reader does not inherit a contradiction.